Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
It’s time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and c
Social Media Field Guide: Discover the strategies, tactics and tools for successful social media marketing
“The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don’t waste your time making mistakes. Read this book first.” – Bill Martin, Training Manager at Procter & Gamble and AuthorThe Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides pra
Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Grow Your Online Influence--Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Fol
Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer′s culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy’s, 1-800-Flowers.com, JCPenney, P
Auditing Social Media: A Governance and Risk Guide
Get the commonsense guide to the side of social media you never hear aboutReap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits—such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over
301 Ways to Use Social Media To Boost Your Marketing
Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don’t worry, though–this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick “snapshot” lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format
The Big Book of Social Media: Case Studies, Stories, Perspectives
Not Business. Not Marketing. This is an IDEA book. “Social media is not really about technology. It’s about a cultural shift that is enabled by the evolution of technology.” – Wayne Moses Burke, Founder of Open Forum Foundation, “GoLuv” Chapter Contributor “I wasn’t annoying. And I firmly believe that is the key to my social networking success.” – Colleen Crinklaw, Alaska’s Only Stand-Up Comedienne, “Don’t Dream It, Be It” Chapter Contributor “As international media was being shutout of
Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance
A breakthrough executive guide to social technology crowdsourced by a leading theorist. Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology–not just the big, well-known platforms–to work for your organizatio
Recruiting with Social Media: Social Media’s Impact on Recruitment and HR
Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Soc
